Meet Tobi Oredein, she’s a lifestyle journalist, international public speaker and all round media entrepreneur. We first found her through her insightful and...

We reached out to Ellah Mahopa, the founder of Pretty Simple Int., to hear about her entrepreneurial journey. Read her moving...

We are bringing you 10 New Designs with this week’s Release. From our Bestselling Kaftans in new Limited Prints, to our gorgeous Maxi Dresses in...

If you’re from the UK then you know that Lorraine Pascale is a household name. She's a renowned TV chef...

Okiki Skincare was founded by a mother and daughter duo who were inspired by their rich West African heritage. We chatted...

We’re officially in the last week of summer, *takes a moment to wipe tears*. We know, we know, no one likes...

Meet this week’s Female Fridays feature, Aïssata Lam. Aïssata is a Mauritanian development professional that featured on the BBC’s 100 Women’s...

Our new family collection is out! We’re so excited for you guys to see what we’ve been working on and perfecting...

We. Are. Family. That’s right, our family collection is coming back! You can now be all matchy-matchy with your loved ones....

Happy Friday! Welcome to our new segment which we’ve called Female Fridays! We had great responses to our WCW segment on...

Meet our Binta Top, a classic wrap top made with ladies of all bust sizes in mind, it...

It’s officially back to school season! We know what you’re thinking, how does summer manage to go quicker and quicker every year? Sadly we can’t answer that...

Stuck on what to wear this Labor Day weekend and looking for inspiration? Well look no further, we’re here to help!...

Goodbye August Today marks the end of August, a month that has brought us lots of rain in the UK....

Looking to get that perfect twist out or an effortless wash and go? We’ve got you. There are a range of factors that...

Our clearance sale is officially live! Enjoy our entire site for £29.99 and under, with some minor exclusions. We wanted to...

Created out of necessity, Innocent Haircare was started by two friends who, after deciding that they no longer wanted to relax...

September is officially around the corner, which means that the season of layering and dressing warmer is nearly among us! It can be...

Meet this week’s new arrivals - the perfect event dresses that you can take through autumn and winter! Made...

Welcome to our new ‘things we’re loving’ segment, where we give you a quick rundown on things we’ve been enjoying across...

Happy Wednesday! We’ve been watching the bestsellers closely and we’re pleased to announce that the ruched dresses are back! We could...

Want a simple and easy way to spice up your outfits? We’ve got the perfect solution for you… Headwraps! Whether you want...

If you’re a Black woman then you may have vivid memories of trying to lay your edges and having them actively...

Our sale is still ongoing and to celebrate we’ve got some special new arrivals for you guys, Meet your newest go-to...

For the latest instalment of our Black-owned businesses interviews, we spoke to Raphael Babalola, one of the...

Wedding season isn’t over just yet! Celebrate your loved ones’ special days with our star studded lineup of dresses that bring...

Great news, our Summer sale is officially live! Take up to 80% off our entire website with prices starting from as...

You’re probably reading this and thinking just what is a Rich Auntie? Well we think it’s less to do with monetary...

I know what some of you may be thinking, self-tan for black girls? Surely it’s not necessary when we’re already blessed...

It’s officially halfway through the working week and what better way to celebrate than with our new collection, the perfect hump...

If you haven’t heard of Soul Cap before the Olympics ruling, here’s a quick rundown. Started by two best friends, the brand fills a gap...

Stuck on what to do for your next ladies’ night? Why don’t you host a sleepover? Think about it - it’s low maintenance, saves you...

For this week’s new arrivals, we’re bringing back our first love, Ankara! Our African print clothes are well loved by you...

Want to discover more Black-owned businesses but not sure where to look? It can feel overwhelming and tiresome trying to look...

The African continent has given us lots of great things, including incredibly tasty snacks! From suya to qumbe, your taste...

Our new arrivals are filled with gorgeous floral prints and bold colours because you deserve to stand out this summer! Our...