Musician and make-up mogul Rihanna has made another foray into fashion with Savage X Fenty. After her multiple collaborations with sneaker brand Puma, the Bajan boss is turning her hand to lingerie.
...we’ll wait 💁♀️— Savage X Fenty (@SavageXFenty) April 23, 2018
Savage X Fenty is coming May 11, and we're super excited! Here's everything we know so far about Rihanna's upcoming lingerie line.
It's going to be inclusive
Fenty Beauty established Rihanna's reputation as a champion of inclusive beauty. The ground-breaking 40 shades of foundation was Fenty's calling card, and inspired change across the industry.
Fenty Beauty regularly features women of all shades, shapes, and sizes on its Instagram page, so it's perhaps no surprise that Savage X Fenty is going to continue this legacy.
Panty sizes will range from XS to 3X, while bras range from 32A to 44DDD, both with an 'other option'. In their own words, 'X stands for ALL'.
There's going to be a subscription service
Rihanna is teaming up with TechStyle Fashion Group for her lingerie line, and the group is known for incorporating subscription models into its collaborations. Sources told Buzzfeed that Savage X Fenty will follow a similar model. Fans will be able to pay a monthly fee and in return receive free shipping as well as exclusive discounts and promotions.
It's not going to be in stores...yet
As Fenty Beauty continues to rise to the top of the beauty industry, its products are being rolled out to an increasing number of stores. Initially just available online, the cosmetics brand became available in Sephora in the US and British department store Harvey Nichols. As of April 2018, it's now available at Sephora in 16 countries - Italy being the latest - and Harvey Nichols in the UK and Ireland.
Sorpresa: @rihanna è in #SephoraMilanoDuomo ! @fentybeauty #SephoralovesFentyBeauty pic.twitter.com/1Vp19rkNTM— Sephora Italia (@SephoraItalia) April 5, 2018
Savage X Fenty looks set to stay online, at least in its early days. The brand has announced on social media that it will be exclusively released on its website, savage.com. We'll see if they decide to branch into stores in future.
We wish we could tell you more, but Rihanna is keeping things quiet! Hopefully we'll know more before Savage X Fenty drops. Wonder what industry she's going to come for next?
Are you as excited as we are for Savage X Fenty? Would you join a lingerie subscription service?
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