It's back! Beautycon, the celebration of cosmetics and beauty culture returned to New York this week. Held over the 21st -22nd April, the convention brought together some of the most famous make up moguls and beauty gurus, and 20,000 attendees.

Held four times a year, in Dubai, New York, London, and Los Angeles, Beautycon has attracted 100,000 fans - and counting. At the Javits Festival, Beautycon held panels, influencer meetups, and exclusive brand drops.

Collaborating with BET for content and some of the events, Beautycon New York was one of the most diverse yet, and the first Beautycon to sell out its tickets.

There is news that Beautycon will branch out into pop-ups and retail next year, following on from the latest successful event. These are some of the biggest names that made their presence felt in New York this week.

Zendaya

Shout out to all the beauties that were hyping me up behind the cameras...that made me feel good

A post shared by Zendaya (@zendaya) on Apr 23, 2018 at 10:34am PDT

As a model, actress, and musician, Zendaya is no stranger to the spotlight. The entertainer made her mark at Beautycon, speaking on a panel with Uber's head of brand Bozoma Saint John. Covering topics as diverse as beauty, mental health, colorism, and Rihanna, Zendaya and Bozoma's 'Meeting of Two Queens' was an important conversation for Beautycon.

Our session was appropriately named “The Meeting of Two Queens”! But we didn’t just meet... we SPOKE LOUDLY. And since the tables were turned, I was the moderator asking @zendaya to preach on this here lovely Sunday afternoon about what beauty means to her, describing self-care, our fearlessness in our ownership of beauty, why we love Rihanna, mental health as an important component of inner beauty, and how to use the privilege of “light skinned-ed-ness” to shed light on the depths of black beauty in Hollywood. LAWD!!! It was an awesome session. Thanks again to @beautycon and @mojism for having us!! #blackgirlbeauty #blackgirlmagic #watchmework #iwishoprahwouldvegivenmetipsoninterviewing #beautycon

A post shared by Bozoma Saint John (@badassboz) on Apr 22, 2018 at 5:05pm PDT

Jackie Aina

I’m in my prime, Optimus 🌚 #beautycon

A post shared by Jackie Aina (@jackieaina) on Apr 21, 2018 at 8:16pm PDT

What beauty festival would be complete without one of the biggest beauty influencers? Jackie Aina was of course in attendance, and worked a gorgeous blue jumpsuit at the popular event.

yes, you can sit with us 💙 #beautyconnyc #beautycon

A post shared by Jackie Aina (@jackieaina) on Apr 22, 2018 at 6:56pm PDT

Tokyo Stylez

No strings attached ~ @dope_tavio

A post shared by Touched By Tokyo - Hairstylist (@tokyostylez) on Apr 21, 2018 at 9:03pm PDT

Celebrity hairstylist Tokyo Stylez turned up to Beautycon New York, presenting a demonstration on BET's Show & Tell Stage at the event. With help from model Mia, Tokyo Stylez treated the crowd to tutorials based on some favorite celebrity looks from Cardi B to Kylie Jenner.

With a flicka da wrist @tokyostylez live demos his favorite looks from @kyliejenner and @iamcardib at the @bet Show & Tell stage! #BETXBeautycon #BeautyconNYC

A post shared by Beautycon (@beautycon) on Apr 22, 2018 at 10:08am PDT

Lizzo

AT @BEAUTYCON LOOKIN LIKE A BEAUTIFUL EX-CON🍾 DEAR 150k+ FOLLOWERS, YA BITCH FINALLY GOT THAT HAIR HOOKUP SHE BEEN WORKIN FOR! Honey chile, these wigs is expensive... now I can move my hair budget to other things... like finally paying @quinnwilsonn 😂😂😂 jkjkjkjk s/o @hairsofab & @md.warren. YALL BEEN ASKIN—THE DRESS IS @modcloth AND THE CHOKER JUST GREW OUT OF MY NECK ONE DAY *boop* 🤪 #beautycon #beautyconnyc

A post shared by Lizzo (@lizzobeeating) on Apr 21, 2018 at 7:40pm PDT

Rapper Lizzo also attended Beautycon New York this year. Set to support band HAIM on their 'Sister Sister Sister Tour', Lizzo took to the stage at the convention. Talking on the 'Niche is the New Norm' panel, the Detroit rapper spoke about body confidence.

QUEEEEEEN. @lizzobeeating slayed on our Niche is the New Norm panel today at #BeautyconNYC ❤️. Who loved day one?! Who’s coming tomorrow?! Let us know!

A post shared by Beautycon (@beautycon) on Apr 21, 2018 at 4:05pm PDT

Danielle Brooks

Hey Day 2!! @daniebb3 is too wise on the main stage rn. On #selflove: “I’m enough. I don’t have to be anything other than myself.” #BeautyconNYC

A post shared by Beautycon (@beautycon) on Apr 22, 2018 at 9:58am PDT

Danielle Brooks of 'Orange Is The New Black' fame shone at Beautycon. Brooks took to the main stage to talk about self-love and talked about how beauty, and its definition, is not simply one-size-fits-all.

See you @Beautycon Festival New York! I'll be speaking about how beauty comes in all shapes, sizes, and colors on April 22nd at 12:30 PM. The festival is on April 21st & 22nd, can’t wait to see you all there.

A post shared by Danielle Brooks (@daniebb3) on Apr 10, 2018 at 10:43am PDT

Beautycon New York looked like it was incredible! The next convention is coming to London on December 2nd. Exciting!

Did you attend Beautycon? What do you think of some of the speeches there? How about those looks, anyone you thought wore it well?

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