Made In Africa: Why It's So Important To Us


Whether you’ve been part of our journey for a while, or you’ve only recently discovered Grass-Fields, you’ve probably seen that most of our clothes are made in Africa. We post about this often on social media, and we love to highlight it on our product listings. Having our garments made in Africa is something we’re extremely proud of, and I wanted to share with you just why it’s so important to us!

A Better Way

Growing up poor ourselves, Michele and I know all too well the challenges faced by people without opportunities. We really wanted to find a way of creating opportunities for both our home country of Cameroon and the African continent as a whole.

Not knowing when your next meal will be is a struggle that so many families like ours face. A severe lack of employment opportunities limits the family in ways most people can’t imagine. We always felt that there had to be a better way of doing things, a way to raise people out of these situations. We came up with our own ‘better way’, and that was to create jobs in places where people need them the most.

Providing Hope

A job can transform a household by providing hope; something that my sister and I had little of whilst growing up. It can also provide a means to education, granting further opportunities still to the next generation. We saw this first-hand through our mum, whose generosity opened up opportunities for neighbouring families.

Our mum held an office job but was rarely paid regularly, sometimes going months at a time without receiving her wages. To put food on the table, she started a side-business selling fruits and other groceries. Despite the venture being a humble one, it helped 5 other women (who she employed at the peak of business) to put their children through school. One of those children is now a lawyer!

Through our mum’s experiences, we grew to understand the importance of job-creation. Giving one person an opportunity has a knock-on effect, and grants the power to open doors for those around them.

Our Vision

Here at Grass-Fields, our aim is to create 1,000,000 jobs through the fashion industry. Currently, there are around 2000 people directly involved in our manufacturing process, and we are seeing the incredible impact that these opportunities are having on people’s lives.

We understand that our goal is an ambitious one, but we are confident that it’s possible to achieve. Through this, we can change a whole generation.


  • Posted on by Dorothy Odoms
    I believe in GRASS-FIELDS MISSION to empower their community by providing jobs for people who need them most. I ALSO believe in looking drop dead gorgeous and glamorous as in wearing GRASS-FIELDS CLOTHING. Keep up the good work and I’ll continue to support your Mission. Continue to do the right thing and for all the Right Reasons and you’ll PROSPER EVERY STEP OF THE WAY….THE DEVIL CAN’T STAND IN THE PRESENCE OF A MADE UP MIND.
  • Posted on by yvonne

    love your clothes, your bison and ethos of creating jobs and empowering those less fortunate but mostly- creating jobs for those in your community! it’s so easy to take your production to China and other popular mass production places! well done for resisting that so far!

  • Posted on by ANTWOINETTE D. AYERS
    I agree with your mission for expansion and I thank you for making this a declaration of our culture.


  • Posted on by Kim from Ohio USA

    Thank you for sharing this journey and the photos. It warms my heart and gives me hope in humanity. I wish you all the success and prosperity!! I love your garments and will continue to purchase them! Thank you, your family and employees!! Stay strong!!

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